Sui Yoga
Branding | 2022
Sui Yoga is a yoga studio located in Soho, New York City. They approached the agency I worked for as a client and assigned me to handle their project. Their requirement was to create a unique branding with a special personality and a story behind it.
Their background and the story of their yoga journey were inspiring and motivational. I instantly connected with them and knew exactly which direction to take. To ensure their logo and name were distinctive, I researched all the yoga studios in NYC and worldwide, guaranteeing that the names I came up with were not taken. While researching, I noticed many yoga studios used similar logos. This helped me avoid those design choices. With this knowledge, I created a unique branding that met their requirements.
What does Sui Yoga means?
"Sui Generis" is a Latin phrase that translates to "unique" or "in a class by itself." The word "sui" is derived from this phrase. In Japanese, "sui" means water and represents the world's formless, fluid, and flowing elements. This yoga studio focuses on creating a warm, inclusive community where individuals can discover themselves through guided practice.
To create the icon, we combined different meanings to represent everything the client wanted to show. We combined meditation, fire, water, and the moon into one symbol.
